M41 builds AI training and hands-on help for small food and beverage brands – your retailer reports, your brokers, your order flow, your tools. Mike has sold his own product into HEB, Costco, and Whole Foods for 20 years. He knows the business from the inside.
Most engagements start in one of these five areas, and often grow to cover several:
Whole Foods, Sprouts, Walmart, and Costco all report differently. Drop the files in and ask what's growing, what's slowing, and which line makes the most after costs. Charts included.
Check a broker's weekly update against the orders that actually came through. Reconcile distributor invoices. Draft the follow-up when the numbers don't match.
Categorize expenses for the bookkeeper, chase the late invoice, read the vendor contracts for auto-renewals, turn a meeting transcript into action items. The tedious middle of running a brand.
Keep your writing and visual style guides in the tool so line-review decks, sell sheets, and buyer emails come out sounding like you. Relationship-building stays human; the formatting doesn't have to.
Which plan you're on, what the training-data setting does, what to keep out of a chat, and when to build a small tool instead of trusting the AI's arithmetic.
Mike has run Big Weekend Calendars for 20 years – a wall calendar sold through HEB, Costco, Whole Foods, and dozens of independents, with direct store delivery and his own merchandising team. He uses AI daily on the same problems your team has: sales reports, invoice audits, vendor quotes, store routing, buyer paperwork.
He's also been a software engineer for 15+ years, so when a task should be a tool instead of a prompt, he can build it.
Book a 30-minute call. We'll talk through your team, your retailers, and what would actually save time.